Thursday, May 22, 2008

The Power of Factories

In the face of global production processes, Hartmut Esslinger, the founder of frog design, believes a radical change of thinking is required in marketing, design and production. “Western designers could be a lot more creative with their designs because the factories in the Far East are able to produce a lot more flexibly than specialist circles realize.

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Source: http://www.slideshare.net/frogdesign/the-power-of-the-factories/

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