Friday, April 11, 2008

Management Intelligence by Robert Heller and Edward De Bono

Management Intelligence

... from Edward de Bono and Robert Heller, is only sent to those who asked to receive it at the Thinking Managers website. To stop receiving it, go here:

"Very often I am told that an organisation has 'more ideas than it can ever use'. I am always a little suspicious about that reply because it suggests that the ideas are not very good. You can never have too many ideas."

Ideas, Innovation & Creativity in Business:
A new report from Edward de Bono and Robert Heller.
Collect a copy with your free two-month trial subscription to
De Bono and Heller's Letter To Thinking Managers

Dear Colleague,

What is your organisation actually doing about creativity? Where do you get your ideas from? How good are they and what do you do with them?

The above quote from management guru Edward De Bono touches a vital nerve, because a strong flow of good ideas is a sign of a flourishing, growing organisation.

In a recent issue of Letter to Thinking Managers, Edward de Bono gives the ten ways an organisation creates and handles ideas. Click on the link below to read about our special trial offer.

You'll discover:

• The serious drawbacks embedded in the most common methods of creating and processing ideas

• Why so many organisations make the mistake of leaving the task to their research department -- why 'research' thinking is so different from 'innovation' thinking

Your free trial to Letter to Thinking Managers

Letter to Thinking Managers provides solutions to hundreds of common management problems. I'd like you to try it, at no risk, over the next two months.

Click on any of the links in this message. Your first issue, and the special 'ideas' issue are ready for instant download. As a business person who has registered on our website, you qualify for a two-month risk-free evaluation.

This means you can try our methods, guidelines and procedures. We will hold your credit card details without processing them for two months. If you decide you don't wish to proceed with a full subscription simply cancel your order and your payment details will be deleted.

Why you need our kind of investigative analysis.
What it's worth - and why it's not free

Most managers are far too busy to do our kind of investigative analysis. And we are the best, by far, at doing it.

Our two editors are Robert Heller and Edward de Bono, two of the leading creative thinkers in management today. Both are highly critical of many management practices.

They give examples of bad practice so you'll avoid making the same mistakes as others. Then they offer guidelines for a way forward.

This is then compacted into a monthly briefing sent to our closed membership of top managers worldwide. The full annual subscription rate is USdollars$399 a year, but as a new subscriber you receive a substantial reduction on this price, if you decide to continue following your trial.

Why we don't send out free sample copies of Letter to Thinking Managers

Please note that although we are offering a risk-free trial, we never send out free sample copies. This would reduce the value our members receive from the information provided. There's another reason too:

When it comes to the crunch, most of us would agree that little of any value is free. People don't put much value on information that costs nothing - and it's soon forgotten. (Think of all those free management magazines that are thrown away.)

This is why we ask all trial-subscribers for a commitment - your name, address and credit card details (although these aren't processed unless you want to subscribe after your trial 60-day period is over).

This cuts down a lot of wasted time. Once you log-in your details, should you wish to continue, there are no more formalities to go through, no more order forms to fill out, and no waiting.

There are considerable benefits to becoming a full member of Letter to Thinking Managers club. You'll build a substantial workbook of best practice procedures for every important aspect of managing and growing a successful business:

Creativity * Decision Making * Lateral Thinking * Priorities * Problem Solving * Risk Strategy * Change Management * Crisis Management * Human Resource Management * Management Consulting * Management Styles * Management Theories * Management Training * Performance Management * Quality Management * Risk Management * Strategic Management * Total Quality Management * Business Analysis * Business Consulting * Business Development * Business Ethics * Business Intelligence * Business Law * Business Magazines * Business Management Skills * Business Strategy * International Business * Internet Business * Online Business * Small Business * Corporate Acquisitions * Corporate Communication * Corporate Culture * Corporate Restructuring * Corporate Responsibility * Corporate Turnaround * Entrepreneurship * Leadership

Letter to Thinking Managers,
on trial for the next two months

Your first issues and other material are ready for instant download. I have set out below what you receive with your risk-free trial.

The normal subscription price for Letter to Thinking Managers is USdollar$399 a year. However, to introduce new subscribers to the benefits of membership, you qualify, for a limited time only, for the following package:

A two-month online trial free of charge

A copy of the special 'ideas' issue of Letter to Thinking Managers

A free copy of Ideas, Innovation & Creativity in Business from Robert Heller and Edward de Bono

Robert Heller's 24 Masterclasses from 8 leading business gurus

The latest three issues of Letter to Thinking Managers

Following your two-month trial, if you decide not to subscribe, simply cancel your order and your payment instructions will be destroyed. All the material is yours to keep.

If you decide to continue, you qualify for a 58% discount, giving you a continued low rate of USdollar$167 per year.

Your payment, and the terms of your trial are guaranteed by us, and by our independent payment administrator WorldPay.

* As part of your two-month trial subscription we will give you a copy of our new report by Edward de Bono and Robert Heller: Ideas, Innovation & Creativity in Business.

It sets out a nine-point evaluation system for new business ideas that you can implement immediately and is ready for download now.

Start your trial here:

Free with your trial: Put the best ideas of eight leading business gurus into practice now...
the best business ideas of eight leading gurus
Robert Heller has written Business Masterclasses for eight great gurus,including Warren Buffett. Each of the Masters and their Classes focus on the crucial methods and mindsets which mark out the great from the crowd - but which you can master yourself. Here are some of the highest-ranking How Tos you will ever find:

Jack Welch created spectacular value at General Electric: How to create the culture and management behaviours that make for and maximise market leadership.

Bill Gates built Microsoft into the enabling force of the software revolution: How to exploit your own vision of the future by taking tough, powerful decisions in the present.

Andy Grove drove Intel to become a magnificent microprocessor machine: How to optimise the pay-offs from dynamic advantages - and from reacting to near-total failure.

Warren Buffett created the greatest fortune ever derived from straight investment

Peter Drucker created the genre of management writing and changed the way managers manage: How to master the crucial difference between the Efficient (good) and the Effective (critical).

Stephen R Covey sold 10 million copies of The Seven Secrets of Highly Effective People: How to succeed in business by helping yourself to help other people to enjoy lasting success.

Tom Peters sold 7 million copies of In Search of Excellence: How to keep pace with today's changes in management that make performance fast, free and furiously good.

Charles Handy has changed the way we think about management and society: How to transcend the traditional organisation and manager with better ways of life and thought.

Download all 24 Masterclasses with your free two-month trial to Letter To Thinking Managers.


Mark Nunney
Letter to Thinking Managers

Management Intelligence, from Edward de Bono and Robert Heller is sent by Heller Management Ltd, 7 Park Place, Wadebridge, Cornwall, pl27 7ea, United Kingdom

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