Meet the expert
Principal, Industry Directions Inc.David has been an industry analyst in the enterprise software sector for 10 years and was a software marketing executive for the prior 15 years. He currently follows manufacturing software solutions for Industry Directions. From 1998 to 2005 he directed the Enterprise Applications research teams at Aberdeen Group. Before joining Aberdeen, David held executive leadership positions including: VP of Sales and Marketing at Xchange, Inc., a leader in customer relationship management; SVP of Sales and Marketing for Work Management Solutions, a developer and marketer of project and program management software for Fortune 1000 IT organizations; VP of Marketing for leading PLM vendor Parametric Technology Corporation; and VP of Alternate Channel Distribution for Computer Corporation of America.