Sunday, October 12, 2008
2008 Corporate Learning Factbook Values U.S. Training Market at $58.5B, with Companies Spending an Average of $1,202 Per Employee
Bersin & Associates Study Finds Management and Leadership Training
Receives Highest Percentage Of Training Budgets
OAKLAND, Calif.--(Business Wire)--Although management represents a small percentage of the corporate
workforce, it gets the lion's share of the corporate training budget,
according to Bersin & Associates' just-published 2008 Corporate
Learning Factbook. Approximately 21% of training program dollars is
spent on leadership development and management/supervisory training.
"Corporations are investing heavily in current and up-and-coming
leaders," said Josh Bersin, president of Bersin & Associates, the only
research and advisory firm solely focused on enterprise learning and
talent management. "We see an emphasis in this area across all
sectors. Looming retirements, gaps in management talent, and economic
pressures are causing companies to funnel dollars into their
One of the company's most popular studies, the 77-page 2008
Corporate Learning Factbook analyzes a wide range of metrics,
including: budgets, expenditures per learner, cost per student hour,
program priorities, budget allocations, staffing sizes, staff to
learner ratios, staff to total spending, technology usage and budgets,
and outsourcing spending. The study is based on data collected by an
August 2007 survey conducted in partnership with Training Magazine.
The Factbook offers corporate training executives baseline metrics
which can be used to assess the efficiencies of their own corporate
training initiatives. The Factbook includes 130 data points broken
down by company size and industry sector, so executives can compare
their own metrics with those from comparable organizations.
Josh Bersin will discuss the report's findings and offer
benchmarking guidance in a free webinar tomorrow, Wednesday, January
30, 2:00 p.m. EST. To register, go to
here The webinar will
cover these and other findings:
-- The corporate learning market grew slightly from 2006 to 2007,
increasing from $55.8B to $58.5. Spending on products and
services grew from $15.8B in 2006 to $16.38B in 2007.
-- The average spending per learner is $1,202, a figure that is
roughly equivalent to last year. The highest spending sector
is finance and insurance ($1,061 per learner) and the lowest
is retail ($594 per learner).
-- While management/supervisory training and leadership
development is a top priority overall, specific industries
invest heavily in other employee audiences as well. For
instance, in telecommunications, 23% of training program
dollars is spent on customer service training; technology
companies invest 29% of training dollars on sales training;
and pharmaceuticals spend 25% on compliance and other
-- E-learning has grown dramatically. The use of self-study
e-learning now accounts for 20% of student hours, up from last
year's figure of 15%. This growth is driven largely by an
increase in online training among small organizations (100-999
employees), which are acquiring the skills and technology to
make online training a reality.
-- The younger generation of learners is driving changes in
learning strategies. This year's study shows a sharp increase
in new web-based and collaborative learning resources, such as
podcasts, communities of practice, blogs, and wikis.
-- Reliance on outsourcing continues to increase in two
categories: the use of outside instructors and custom content
development. Outsourcing of LMS administration showed a
decline in 2007, as did use of offshore content developers.
-- Today 38% of organizations are using a learning management
system (LMS), with the highest growth in usage among
mid-market buyers. Over half of all companies are using a
virtual classroom tool, and between 20 to 30% are using
application simulation and rapid e-learning tools.
"This study is the most detailed and up-to-date view of corporate
learning and development available," said Karen O'Leonard, research
director for the study. "Our rigorous research methodology, combined
with the extensive survey database we have built over the last few
years, gives us a unique ability to quantify key metrics and provide
fact-supported analysis of important trends."
Factbook findings are the foundation for benchmarking workshops
held at Bersin & Associates' upcoming research conference, IMPACT
2008: The Business of Talent, April 22-24, in St. Petersburg, FL. For
details, go to www.bersin.com/impact. A second webinar covering the
report is scheduled for Tuesday, February 26, at 2:00 p.m. EST. To
register, go to here
The Corporate Learning Factbook is available at no cost to Bersin
& Associates research members. Copies can also be purchased for $595.
For more information, including a table of contents, go to
About Bersin & Associates
Bersin & Associates is the only research and advisory consulting
firm focused solely on research in enterprise learning and talent
management. Bersin & Associates' WhatWorks(R) research and
research-based services are designed to deliver actionable direction
and to help improve operational effectiveness and business impact.
Bersin & Associates research members gain access to a
comprehensive library of best practices, case studies, benchmarks, and
in-depth market analyses designed to guide professionals in making
fast and confident decisions. Research areas include planning and
strategy, learning programs and delivery, talent management,
technology and infrastructure, and measurement and analytics. Member
benefits include in-depth advisory services, access to proprietary
webcasts, on-site analyst visits, and strategic workshops.
Bersin & Associates is the host of the first research conference
on enterprise learning and talent management, IMPACT 2008: The
Business of Talent, scheduled for April 22-24 in St Petersburg,
For more information, go to www.bersin.com or call 561 455 0622.
Bersin & Associates
Linda Galloway, 203-790-1591
Copyright Business Wire 2008