Brand and Team

It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.

In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You�ll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.

NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.



http://www.slideshare.net/BrandAutopsy/growing-a-brand-growing-a-team-7560/1